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Exam Number : Adwords-Search
Exam Name : Search Advertising Advanced Exam
Vendor Name : Google
Update : Click Here to Check Latest Update
Question Bank : Check Questions

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Adwords-Search test Format | Adwords-Search Course Contents | Adwords-Search Course Outline | Adwords-Search test Syllabus | Adwords-Search test Objectives


Exam: Adwords-Search Search Advertising Advanced Exam

Exam Details:
- Number of Questions: The test consists of approximately 100 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.

Course Outline:
The Search Advertising Advanced test is designed to assess professionals' advanced knowledge and skills in creating and optimizing search advertising campaigns using Google AdWords. The course covers the following topics:

1. Advanced Campaign Settings and Options
- Advanced campaign settings (location, language, device targeting)
- Ad scheduling and bid adjustments
- Advanced ad delivery options (ad rotation, frequency capping)
- Dynamic search ads and remarketing lists for search ads (RLSA)

2. Advanced Keyword Research and Selection
- Keyword match types and their uses
- Keyword research tools and techniques
- Long-tail keywords and their importance
- Negative keywords and their impact on campaign performance

3. Advanced Ad Formats and Ad Extensions
- Expanded text ads and responsive search ads
- Ad extensions (sitelinks, callouts, structured snippets)
- Ad customizers for dynamic ad content
- Ad quality and best practices for ad copywriting

4. Bidding Strategies and Optimization
- Bidding strategies (manual CPC, automated bidding)
- Conversion tracking and setting bid adjustments
- Ad rank and Quality Score optimization techniques
- Performance monitoring and campaign optimization

5. Performance Measurement and Analysis
- Key performance metrics and their interpretation
- Google Analytics integration for deeper insights
- Conversion tracking and attribution modeling
- A/B testing and experimentation for campaign improvement

Exam Objectives:
The test aims to assess candidates' understanding and proficiency in the following areas:

1. Advanced campaign settings and options for targeting and ad delivery
2. Competence in conducting advanced keyword research and selection
3. Proficiency in creating effective ad formats and utilizing ad extensions
4. Understanding of bidding strategies and campaign optimization techniques
5. Ability to measure campaign performance and make data-driven decisions

Exam Syllabus:
The test syllabus covers the following topics:

- Advanced Campaign Settings and Options
- Advanced campaign settings (location, language, device targeting)
- Ad scheduling and bid adjustments
- Advanced ad delivery options (ad rotation, frequency capping)
- Dynamic search ads and remarketing lists for search ads (RLSA)

- Advanced Keyword Research and Selection
- Keyword match types and their uses
- Keyword research tools and techniques
- Long-tail keywords and their importance
- Negative keywords and their impact on campaign performance

- Advanced Ad Formats and Ad Extensions
- Expanded text ads and responsive search ads
- Ad extensions (sitelinks, callouts, structured snippets)
- Ad customizers for dynamic ad content
- Ad quality and best practices for ad copywriting

- Bidding Strategies and Optimization
- Bidding strategies (manual CPC, automated bidding)
- Conversion tracking and setting bid adjustments
- Ad rank and Quality Score optimization techniques
- Performance monitoring and campaign optimization

- Performance Measurement and Analysis
- Key performance metrics and their interpretation
- Google Analytics integration for deeper insights
- Conversion tracking and attribution modeling
- A/B testing and experimentation for campaign improvement

Candidates are expected to have a comprehensive understanding of these Topics to successfully pass the test and demonstrate their proficiency in advanced search advertising techniques using Google AdWords.



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Google checking out changes the style companies tune web clients | Killexams.com Resources

corporations talked about that the brand new function will deter their efforts to promote to potential consumers

Google is checking out alterations within the way organizations are in a position to track clients on-line.

a brand new function in the enterprise’s Chrome browser disables third-birthday celebration cookies — which are the info kept on gadgets to assemble analytic statistics — as well as to customize online ads and monitor looking.

it is going to originally be purchasable to best 1 percent of internet users worldwide, which quantities to round 30 million people.

“We’re taking a in charge method to phasing out third-birthday party cookies in Chrome. If a web page doesn’t work devoid of third-party cookies and Chrome notices you’re having concerns … we’ll instant you with an choice to quickly re-allow third-birthday party cookies for that site,” Google’s vp Anthony Chavez mentioned in a weblog publish about the trial.

Some advertisers say they're going to endure on account of the exchange.

Google’s Chrome is the world’s most general information superhighway browser, with opponents equivalent to Apple’s Safari and Mozilla Firefox accounting for much less cyber web traffic.

They already consist of alternate options to block third-party cookies. Google says randomly chosen users might be asked if they need to “browse with more privacy” as a part of the work to make the cyber web more deepest. Many web sites accept as true with cookies a a must have half of marketing the promoting on which they rely.

millions of users locate the advertising intrusive as centered promotions make them feel as if their shopping habits are being spied on.

“Google’s answer, the Chrome privacy Sandbox — which only works on a Chrome browser — probably doesn’t improvement any one aside from Google. conserving buyer privateness on-line doesn’t should imply making it more durable for publishers to earn income,” U.okay. vice president Phil Duffield told the BBC about Google’s stream.


 

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